About Xiangluju

A Century of Craftsmanship · Weaving Eastern Aesthetics

Xiangluju Brand Story: New Chinese Style Yunjin Sha Women's Wear

At Xiangluju, clothing is more than merchandise—it's a vessel for emotion. We craft every piece with care because you deserve to be treated with gentleness.

Brand Philosophy

"Xiangluo," a term for exquisite silk. As Du Fu wrote, "Xiangluo folds like light snow," describing the ideal garment: so light you forget it's there, yet its perfect fit reminds you of someone's care.

Today, it's harder than ever for women to find that perfect fit.

Fast fashion size charts stop at XL. There are fewer and fewer clothes that fit every body type.

Xiangluju: We don't do what's "right" for this era.

We make one thing for you: real clothes.

A Century-Old Legacy, Inheriting Intangible Cultural Heritage

Xixi, founder of the Xiangluju brand, comes from a family of tailors with a century-long legacy dating back to the Republic of China era. After earning a degree in Fashion Marketing and Management from RMIT University in Australia, she returned to China to lead the family's xiangyunsha (cloud brocade) business. In 2010, the Xiangluju brand was officially established.

Millennium-Old Fabric: Silk That Breathes

Kangding Sha is the only silk fabric in the world dyed exclusively with plant-based pigments and is recognized as a National Intangible Cultural Heritage. Creating one bolt of Kangding Sha requires dozens of artisans working in unison through over 30 steps—including dyeing with rhubarb root, coating with river mud, and sun-drying under intense heat—taking nearly a year to complete. Sunlight, soil, herbs, and river water all influence the final result. Dependent on nature, rare and naturally formed.

Year one: crisp. Year two: tailored to your form. Year three: soft as a second skin. Other clothes age; Ganjiang silk becomes you.

Celebrate every body type

From S to 5XL, every size gets our full attention. Once a fit is confirmed, we refine it repeatedly to ensure a perfect, comfortable wear for every body type—from slim to curvy.

It's not that women's bodies are the problem—it's the clothes. Xiangluju exists to tell every body that walks in: You don't need to shrink; you just need to be taken seriously.

Guocheng ready-to-wear: designs meant to be worn out.

Preserve the structure of traditional cuts while embracing modern living. Neither rigid nor flashy—so every piece of Chinese-inspired clothing fits seamlessly on today's streets, in offices, and at family gatherings.

Specializing in modernized qipao, lady's suits, Tang-style jackets, Hanfu dresses, evening gowns, tops, and trousers, crafted with premium silk fabrics like Song brocade. Our design team combines senior experts with over 20 years of experience at major brands and master artisans with more than 30 years of craftsmanship. From hand-finished edges to intricate frog buttons, every detail is thoughtfully designed; from silhouette to final product, each piece is made with heart.

Every Xiangluju piece is a timeless work of art. But it's the woman who wears it that gives it fragrance and soul.

A Century of Craftsmanship · Weaving Eastern Aesthetics

Wear this Xiangluju, and be the woman who defies definition.

It's not the clothes that make you look good; you're already beautiful—you just finally found the right ones.

Brand Positioning

Heritage Craft for Daily Life · Xiangluju: A Brand of Everyday Aesthetics in Intangible Cultural Heritage Silk · Passed Down Through a Century-Old Tailoring Family

Milestones

2010

Brand Founding: Embark on a Journey of Xiangyunsha Craftsmanship

2015

Brand's first Shangyunsha series launched

2018

Winner of the Intangible Cultural Heritage Craftsmanship Inheritance Award

2020

Comprehensive online channel deployment

2024

Served over 10K+ customers

2025

Brand upgrade: Deepening the philosophy of Eastern aesthetics

2026

Digital Showcase of Xiangyun Sha Craftsmanship Now Live

Design Team

Portrait of Xi Xi, Designer at Xiangluju

Xixi

Founder & Lead Designer

Studying Fashion Marketing and Management at the Royal Melbourne Institute of Technology in Australia, I come from a family of tailors whose legacy began in the Republic of China era. For 20 years, I have dedicated myself to fashion design, blending New Chinese aesthetics with modern tailoring to bring Shangyunsha into contemporary women's lives.

Portrait of Chen Minghua, Designer at Xiangluju

Chen Minghua

Senior Designer

A master tailor with over 30 years of experience, specializing in innovative applications of Xiangyunsha fabric and traditional frog button craftsmanship to breathe new life into heritage techniques. Involved in refining the core patterns for every season's collection, ensuring a perfect fit from S to 5XL.

Brand Honors

Intangible Cultural Heritage Craftsmanship Award

Innovative Chinese Fashion Brands

Exemplary Award for New Chinese Aesthetics